Visual Content Marketing for Authors

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What is visual content and why do you need it for your marketing strategy? And how does this apply to your author business? The answer is fairly simple.

Visual content is anything that uses pictures, graphics, video, etc. When you see a GIF of cats falling off tables? That’s visual content. A pretty graphic with a quote from a book? Visual Content. Those fabulous cooking videos where they make an cinnamon roll apple pie in twenty seconds? Visual content.

It’s what will get your content seen. As a matter of fact statistically your readers are 44% more likely to engage with visual content. Hmmm. 44%? Hard to ignore.

We all want to work smarter not harder, right?

In this class you will learn:

  • How to decide what kind of visuals will work for you and your business
  • How to create all kinds of visuals
  • How to make one piece of content work in many different ways
  • Drive traffic where you want it to go (your website, lead page, Amazon or other retailer page)
  • Save time and effort in your marketing efforts
  • This class for writers who need to learn how to create visual content for their author business.

We will go over:

  • Strategies for smarter marketing
  • Tools that make visual content easier to create and more manageable
  • How to plan out your content and marketing so it takes up less precious writing time.

And believe it or not? It’s fun. I’ll teach you how to create a graphic while you’re standing in line for coffee. =)


Your Instructor


Elena Dillon
Elena Dillon

I’m Elena Dillon, an author of the award winning Young Adult “Breathe” series. When I’m not writing, I love to help my author friends with technology and social media. I’ve taught the Social Media for the Confused and Terrified, Pinterest for the Confused and Terrified, Visual Content Marketing for Authors and spoken at numerous conferences, chapters and groups about social media and indie publishing.

Most of the time, I’m busy being a wife to my husband of twenty-six years, mom to my two grown kids and servant to my high-maintenance English bulldog, Brutus, while I wait, not so patiently, for grandbabies.


Course Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!